SAVE PUB LIFE
PR / E-commerce / Social / Digital
Soon after setting up ABInBev's in-house agency Covid struck. Pubs were shut. I was tasked with working out how to help our suffering landlords and ladies. I am incredibly proud with the activation we invented: An eGiftcard scheme that meant people could support their local in lockdown. 20000 eGiftcards were sold. In the UK 1500 pubs received £1.2m in donations. The scheme then got picked by 21 different markets, bringing in $11.56m of funds for local venues. Save Pub Life won at awards shows too: PR Week Awards - Best Use of Media Relations, One Show - Merit for Social Impact.