​SHORTHAND INFO

Ed is ​a conceptual CD / writer. Contemporary thinker. 20 + years experience, 5 in-house.
I'm available as CD or a hands-on conceptual copywriter.
I have built & led departments.
Experienced in working directly with agencies & in-house with clients.
Good collaborator with strategy / creative disciplines / brand teams.
International experience: CD in Canada for 2 years, pan-European campaigns including high profile product launches.
Purveyor of fresh work in TV, online & any place a brand will resonate.

CATEGORIES

FOOD & DRINK: McDonald's UK + Canada. Numerous beer brands + alcoholic seltzer. Kellogg's. Tango. KraftHeinz / Tingly Ted's hot sauce.
RETAIL & E-COMMERCE: Co-Op supermarkets. Mobile ordering + Uber Eats / McDonald's. Deliveroo / Bud.
SPORT: Football campaigns from grassroots to sponsorship of Euros.
​GOVERNMENT: Anti drug drive. Drugs advice. Tax credits. Adult training. Education.
FMCG: Procter & Gamble / Fairy Non Bio, Kellogg's, Unilever / Mr Muscle.
ENTERTAINMENT / TECH: Nintendo Wii launch for Europe. Samsung, Freeview TV, Sky TV, Discovery Channel.
GAMBLING: The National Lottery
UTILITIES: BT. TalkTalk internet/ TV / phone service.
HEALTHCARE & PHARMA: Nexium heartburn remedy. Durex. HPV Vaccination campaign.
FINANCE: HSBC, The Co-Operative Bank.
TRAVEL: Eurostar, Love Holidays, Tui.
FASHION & HOME: Clark's shoes, IKEA.

MEDIA

TV, OOH.
SOCIAL-FIRST: FACEBOOK, INSTAGRAM, TIKTOK.
REACTIVE SOCIAL.
YOUTUBE, INFLUENCER, LONG FORM.
​​ECOMMERCE. AMBIENT.
​PRESS, RADIO.

BRANDS

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