FURTHER SOCIAL AND DIGITAL CONTENT
Happy New 2020
I set up a social media creative department at draftLine, the ABInBev agency. We jumped on trends that fitted our brands.
On New Year's Eve revellers posted their gleeful faces as they welcomed the year 2020. Little did they know they were welcoming the misery of covid. This Insta campaign compensated those optimists with free beer. We searched for relevant New Year's Eve posts and commented on their photos. Once they followed us we sent them cases of lager to compensate for the worst year ever.
On New Year's Eve revellers posted their gleeful faces as they welcomed the year 2020. Little did they know they were welcoming the misery of covid. This Insta campaign compensated those optimists with free beer. We searched for relevant New Year's Eve posts and commented on their photos. Once they followed us we sent them cases of lager to compensate for the worst year ever.
The Euros
Jupiler is Belgium's biggest beer and sponsors of the Belgian football team, 'The Red Devils'. We had Belgium's star players hyping up fans to support them.
"Hey Belgium, show me how your friends support the Red Devils, I'll go first."
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"Hey Belgium, show me how your friends support the Red Devils, I'll go first."
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"Hey Belgium, show me how your friends support the Red Devils, I'll go first."
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Post-lockdown pub reopening memes for Jupiler, Belgium's biggest beer
Reactive content
We talked about Buds for the Friends reunion and bigged up the winners of the Prem. Planned reactive that played out the day Liverpool won the league. A tiny social ad for free beer. Written and filmed in a day. Yes, that is the creative team.
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McD's 40th Digital Activation
McDonald's Canada various social / digital
Work from my time as CD of McDonald's Canada in Toronto: A top tip to keep fries warm. Launch of McD's app and All Day Breakfast.
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Mobile Menu – Fries from Lee Cristiano on Vimeo. |
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Live Facebook feed of the first ever Egg McMuffin made after 11am for All Day Breakfast launch (the idea is better than the camera work). The second video shows how we harnessed data to show Monopoly competition winners in real time and used Vogon to match people with the prizes they'd most like.
Uber Eats
We brought McDelivery to Canada with a live Instagram Story. We placed a bench across wherever McD's deliver -which is everywhere! Our shiny seat was seeded by influencers and promoted live on social. I influenced our influencer list to include people that match our brand. Bland, overly-cool types were replaced with characters who were rather more fun.
Snap
To create buzz around our launch on Snap we shared Snapchatters' content on the McD's channel if they created imagery incorporating McD's and their bitmoji. We acquired 19000 followers.