ABOUT
Creative ideas need to stand out or be ignored where they appear, resonate or be ignored by humans and tell the brand’s story in any channel to avoid being useless. Those are the basics I apply when I lead teams. I garnered this from 20 years London experience at top independent and network agencies working on food, banks, fashion, booze, information services and broadcasters. I continued when I lead McDonald’s at Cossette, one of the biggest integrated accounts in Canada. I would love to talk to you if you too are excited about the tools and spaces available to tell brand stories.
EXPERIENCE
Cossette, Toronto
Group Creative Director 2016 - 2018
Creative head of McDonald’s Canada. Account grew by 50% to $15m as we acquired the digital and social business. I lead the client relationship, staffed up and ran my creative department.
CD of a truly integrated business as campaigns ran across broadcast and social channels. Evergreen & acquisition campaigns for Instagram & Snapchat, YouTube content, influencer marketing, Vogon, ambient & more.
Leo Burnett, London UK
Senior Copywriter / Creative Director 2004 - 2016
Worked across all accounts: McDonald's, Kellogg's, P&G, Bacardi, Co-Operative grocery stores, Freeview TV broadcasting, Government COI Drug Driving. CD on Nintendo including European Wii launch. CD on Pfizer: European Nexium launch.
Discovery Networks, London
Senior Copywriter / Creative Director 2003 - 2004
Working in-house and dealing directly with client I produced numerous campaigns for their many varied TV shows.
St. Luke’s, London (formerly Chiat \ Day)
Copywriter 1996 - 2003
Agency was renowned in it’s day. The place everyone wanted to work at. I worked across all accounts: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar, United Distillers. St Luke’s did not enter awards. Policies like that made it famous: St Luke's
HHCL, London
Intern / Copywriter 1995 - 1996
Accounts: Mercury Communications (now EE), HomePride, Red Mountain Coffee, Tango.
Group Creative Director 2016 - 2018
Creative head of McDonald’s Canada. Account grew by 50% to $15m as we acquired the digital and social business. I lead the client relationship, staffed up and ran my creative department.
CD of a truly integrated business as campaigns ran across broadcast and social channels. Evergreen & acquisition campaigns for Instagram & Snapchat, YouTube content, influencer marketing, Vogon, ambient & more.
Leo Burnett, London UK
Senior Copywriter / Creative Director 2004 - 2016
Worked across all accounts: McDonald's, Kellogg's, P&G, Bacardi, Co-Operative grocery stores, Freeview TV broadcasting, Government COI Drug Driving. CD on Nintendo including European Wii launch. CD on Pfizer: European Nexium launch.
Discovery Networks, London
Senior Copywriter / Creative Director 2003 - 2004
Working in-house and dealing directly with client I produced numerous campaigns for their many varied TV shows.
St. Luke’s, London (formerly Chiat \ Day)
Copywriter 1996 - 2003
Agency was renowned in it’s day. The place everyone wanted to work at. I worked across all accounts: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar, United Distillers. St Luke’s did not enter awards. Policies like that made it famous: St Luke's
HHCL, London
Intern / Copywriter 1995 - 1996
Accounts: Mercury Communications (now EE), HomePride, Red Mountain Coffee, Tango.
References
"I hired Ed at Leo Burnett. Ed's work was either smart, funny, thought provoking or emotional. As CD on Nintendo he brought ingenious creativity and charming quirkiness to small projects whilst delivering the European launch of Wii with professional aplomb. Ed would be a valuable addition to any department."
Jim Thornton, Creative Director, VCCP.
Jim Thornton, Creative Director, VCCP.
"I’ve known Ed for years and have worked with him personally at HHCL and Leo Burnett. Ed has the enviable combination of three strengths: He’s a ‘creative creative’ (i.e. he’s actually creative). He knows how to make that creativity work in the commercial world. He is a true professional and, as such, he's top notch with clients. As a Creative Director, Creative or friend you’re lucky if you get him."
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
"Ed is not just creative by name but creative by nature. A true left-field thinker who will surprise you with unexpected yet relevant thinking and amuse you with his irreverent ideas that entertain and stay true to the personality of the brand. A passionate and committed individual who would bring energy and electricity to any department."
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
Awards
Whilst a student an ad I wrote for the iconic The Economist campaign at AMV BBDO won an award for 'Best Ad Never Ran'. Lamont was the Chancellor of the Exchequer and he'd just screwed up.
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FAB 2018 GRAND PRIX,
FAB 2018 GOLD, MARKETING AWARDS SILVER, APPLIED ARTS X 3: Mobile Ordering print. FAB 2017 GOLD: Is It Still a Big Mac? (McDonald's Canada) EPICA SILVER: Is It Still a Big Mac? (McDonald's Canada) CMA AWARDS: 1 Bronze, 1 Silver, 1 Gold Is It Still a Big Mac? (McDonald's Canada) CANNES LIONS SHORTLIST: McDonald’s Football multi media campaign CANNES LIONS SHORTLIST: McDonald’s Handshake TV CLIO: Rice Krispies ‘Beautiful Rain’ BRITISH ARROWS AWARDS SILVER PUBLIC SERVICE: Drug Drive 'Eyes' BRITISH ARROWS AWARD BRONZE BEST 30 SEC COMMERCIAL: Drug Drive 'Eyes' NEW YORK FESTIVALS FINALIST: Drug Drive 'Eyes' BRITISH ARROWS AWARDS SILVER: Crunchy Nut ‘Snake’ EPICA SILVER: Freeview Tadpoles CREATIVE CIRCLE SILVER: Alison Carmichael ‘Slag’ EPICA BRONZE: Crunchy Nut ‘Snake’ 1996 CREATIVE REVIEW MAGAZINE: I was a Creative Future / Talent to watch. AERIAL RADIO AWARDS x 5: Eurostar,HSBC,IKEA,Government COI,Crunchy Nut. GUARDIAN NEWSPAPER AD OF THE YEAR: Hallmark ‘Darren’ GRAMIA: McDonald’s Radio CREATIVE REVIEW ANNUAL: McDonald’s Handshake TV BRITISH ARROWS AWARDS NOMINATION: Tadpoles CREATIVE CIRCLE: McDonald's 40th Anniversary: Digital Silver Best 30 Sec TV: Nomination / Bronze Agency Of The Year |
Why 'fluntum'?
When I registered my first email account last century there were 3,482 Ed Morrises. Rather than be ed.m0rris3483@netscape.com I created a word just for me. I enjoy creating things.