ABOUT
I've thrived in a diverse range of roles as an advertising Creative Director. I’ve worked at top independent and network agencies in London and Toronto- where I was the creative lead for McDonald’s Canada. Back in the UK, I set up & ran draftLine, the in-house agency for Budweiser Brewing Group where clients became colleagues and I deepened my understanding of a marketer's remit.
Having started out creating TV and print campaigns for clients including UK Government, Kellogg’s, Freeview TV, McDonald's UK and Nintendo I now work across all channels. I’ve led bespoke creative for individual platforms (TikTok content for Durex and Ed Sheeran x KraftHeinz), and produced integrated campaigns for every media touchpoint (McDonald’s, TalkTalk, Budweiser). Such campaigns have led to success with advertising awards juries as much as sales.
I continue to grow professionally, applying experience from previous work lives as much as throwing myself into new opportunities.
Having started out creating TV and print campaigns for clients including UK Government, Kellogg’s, Freeview TV, McDonald's UK and Nintendo I now work across all channels. I’ve led bespoke creative for individual platforms (TikTok content for Durex and Ed Sheeran x KraftHeinz), and produced integrated campaigns for every media touchpoint (McDonald’s, TalkTalk, Budweiser). Such campaigns have led to success with advertising awards juries as much as sales.
I continue to grow professionally, applying experience from previous work lives as much as throwing myself into new opportunities.
EXPERIENCE
Freelance, CD. 2021-present.
The&Partnership, Accenture Song, Grey, M+C Saatchi, VaynerMedia, Ogilvy, Kraft Heinz
Brands: TalkTalk, GSK, UK Government (Cop 26, Online safety, Apprenticeships), Cialis, Google, Durex, TikTok, Unilever, Tingly Ted’s (Ed Sheeran x Heinz hot sauce).
draftLine EU (in-house agency for ABInBev), ECD. 2019-21
Brands: Corona, Budweiser, Bud Light, Leffe, Stella Artois - across all Europe.
Cossette, Group CD. 2016-18
Brands: McDonald's Canada
Leo Burnett, Copywriter, CD. 2003-16
Brands: Kellogg's, Bacardi, UK Government, P&G, Co-Op grocery stores, Freeview TV, McDonald's. CD on Nintendo and Pfizer.
St Luke's, Copywriter. 1997-03.
Brands: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar.
The&Partnership, Accenture Song, Grey, M+C Saatchi, VaynerMedia, Ogilvy, Kraft Heinz
Brands: TalkTalk, GSK, UK Government (Cop 26, Online safety, Apprenticeships), Cialis, Google, Durex, TikTok, Unilever, Tingly Ted’s (Ed Sheeran x Heinz hot sauce).
draftLine EU (in-house agency for ABInBev), ECD. 2019-21
Brands: Corona, Budweiser, Bud Light, Leffe, Stella Artois - across all Europe.
Cossette, Group CD. 2016-18
Brands: McDonald's Canada
Leo Burnett, Copywriter, CD. 2003-16
Brands: Kellogg's, Bacardi, UK Government, P&G, Co-Op grocery stores, Freeview TV, McDonald's. CD on Nintendo and Pfizer.
St Luke's, Copywriter. 1997-03.
Brands: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar.
AWARDS
McDonald’s Canada Follow The Arches/ OOH: Cannes Grand Prix,
One Show Gold x2, D&AD Wood, FAB Gold, FAB Grand Prix
McDonald's Canada Bacon Big Mac/ Integrated: FAB Gold, EPICA Silver
Kellogg's Crunchy Nut Snake/ TV: BAAs Silver
Rice Krispies Rain/ TV: CLIO bronze
McDonald's Football Grassroots Heroes/ Integrated: Cannes shortlist
Govt Road Safety / Drug Drive Eyes/ TV: BAAs 1 Silver, 1 Bronze
Alison Carmichael Typography/ Print: Creative Circle Silver x 2
McDonald's UK BOGOF/ TV: Epica Silver, FAB awards, Cannes shortlist
St Luke’s didn’t enter awards. When we won Campaign Agency Of The Year
the whole agency met about whether to accept it. Like John Lennon rejecting his MBE
but less rock n roll.
One Show Gold x2, D&AD Wood, FAB Gold, FAB Grand Prix
McDonald's Canada Bacon Big Mac/ Integrated: FAB Gold, EPICA Silver
Kellogg's Crunchy Nut Snake/ TV: BAAs Silver
Rice Krispies Rain/ TV: CLIO bronze
McDonald's Football Grassroots Heroes/ Integrated: Cannes shortlist
Govt Road Safety / Drug Drive Eyes/ TV: BAAs 1 Silver, 1 Bronze
Alison Carmichael Typography/ Print: Creative Circle Silver x 2
McDonald's UK BOGOF/ TV: Epica Silver, FAB awards, Cannes shortlist
St Luke’s didn’t enter awards. When we won Campaign Agency Of The Year
the whole agency met about whether to accept it. Like John Lennon rejecting his MBE
but less rock n roll.
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Contact 👉🏻 [email protected]
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WHY 'FLUNTUM'?
When I registered my first email account last century there were 3,482 Ed Morrises. Rather than be [email protected] I created a word just for me. Creativity solves every type of problem.