ABOUT

Creative-first, collaborative, strategically-driven. Applies legacy experience of brand platform thinking to social-first, digital, video, earned media to create contemporary ideas that get noticed and drive business results.

Diverse experience on world famous brands at top ad agencies in London, Toronto and in-house. Co-founded Parachute Creative to support in-house agency creative departments.

Launched Durex & Ed Sheeran's hot sauce on TikTok. Changed the fortunes of McDonald's Canada with award winning integrated campaigns. Wrote the most complained about ad of the year. (It won awards too).

EXPERIENCE

BRANDS
McDonald’s UK & Canada, Kellogg’s, Budweiser, Stella Artois, Bud Light, Corona, Leffe, Nintendo, P&G, Unilever, Pfizer, Freeview TV, Co-operative Bank, Co-operative Supermarkets, Sky TV, Clarks, IKEA, Eurostar, HSBC, Kraft Heinz, Durex, TEMPUR, Google, BIC, National Lottery, TalkTalk, Kellogg's, Bacardi, UK Government,  Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, National Drugs Helpline, Eurostar. 
FREELANCE. CD / CREATIVE. 2021-PRESENT
Freelance allows me to broaden my experience across sectors, agencies and platforms. Key roles include:
  • The National Lottery: Created new campaigns for social and digital.
  • KraftHeinz: Launched Ed Sheeran’s hot sauce on Instagram & TikTok.
  • Vayner: Launched TikTok channel and influencer campaign for Durex.
  • Ogilvy: Developed social campaigns for Unilever.
  • M&C Saatchi: Delivered social and digital campaigns for UK Government initiatives.
  • TalkTalk via T&Pm: Brand relaunch.
  • Co-Founder, Parachute Creative: Supporting in-house agency creative departments.

DRAFTLINE EU (ABINBEV IN-HOUSE AGENCY), CD / CREATIVE. 2019-21
  • Delivered TV, digital, social campaigns for brands including Budweiser, Stella Artois, Corona, Jupiler, Leffe.
  • Fostered trusted relationships with brand teams to become a trusted creative partner.
  • Created ‘Save Pub Life’, a globally adopted lockdown initiative supporting pubs via e-commerce.
  • Deepened understanding of in-house and the business side of brand-building.

COSSETTE, CD / CREATIVE. 2016-18
  • Delivered a fully integrated campaign every 6 weeks across TV, social, digital, and OOH.
  • Restored client x agency trust with the CMO who went on to win Marketer Of The Year.
  • Won a Cannes Grand Prix whilst the agency won Agency of the Year three years in a row.

LEO BURNETT, COPYWRITER. 2003-16
  • Created campaign platforms and award-winning TV for major global brands.
  • Launched Nintendo Wii and the UK’s first anti-drug driving campaign.

ST.LUKE'S, COPYWRITER. 1997-03
  • Started my career at one of the most creatively respected agencies of its time creating TV, print and radio campaigns.
  • Agency of the Year, Campaign magazine.

​MENTOR
I have volunteered with Beyond Barriers since 2022, working with students from traditionally under-represented groups as they look to begin careers in creative industries.

​MY OTHER LOVES
My first love is gigs. Whether it’s a classic band or some new kids on the block where I’m observing youth culture as much as the performance, live music = soul food. Recent highlight: Little Simz in a little venue. ​ 

​AWARDS

McDonald’s Canada Follow The Arches/ OOH: Cannes Grand Prix, One Show Gold x2, D&AD Wood, FAB Gold, FAB Grand Prix
McDonald's Canada Bacon Big Mac/ Integrated: FAB Gold, EPICA Silver
Kellogg's Crunchy Nut Snake/ TV: BAAs Silver
Rice Krispies Rain/ TV: CLIO bronze
McDonald's Football Grassroots Heroes/ Integrated: Cannes shortlist
Govt Road Safety / Drug Drive Eyes/ TV: BAAs 1 Silver, 1 Bronze
Alison Carmichael Typography/ Print: Creative Circle Silver x 2
McDonald's UK BOGOF/ TV: Epica Silver, FAB awards, Cannes shortlist
​
St Luke’s didn’t enter awards. When we won Campaign Agency Of The Year the whole agency met about whether to accept it. Like John Lennon rejecting his MBE but less rock n roll.

REFS

​The good thing about you is that you just get it. CHARIZA MIRANDA, CONTENT CREATOR / ACD, VAYNER MEDIA, MONKS

I joined draftLine/ABinBev because of Ed's creative vision & drive. Don't let his calm exterior fool you; he is a fiercely strong partner you want on your team. OWEN DOWLING, STRATEGY LEAD, 180 AMSTERDAM

Ed managed a growing VaynerMedia creative department. The teams loved him. The work blossomed. What more can I say! BECKY McOWEN BANKS, ECD, VAYNER MEDIA, HOUSE OF GREENLAND

Ed has the enviable combination of three strengths: He’s a ‘creative creative’ (i.e. he’s actually creative). He knows how to make creative that works in the commercial world. He is a true professional, and as such he's top notch with clients. As a Creative Director, Creative or friend you’re lucky if you get him. JIM BOLTON, ECD, LEO'S, T&P, DOES THE HAWKSTONE ADS / CHOIR

Ed partnered with us for the best part of a year, helping to build a business case for our in-house agency. During that time he focused on content work for The National Lottery, working with the team to create work that was much applauded by brand colleagues and senior stakeholders. Quick turnaround briefs from our other brands also landed in Ed's lap and he never once dropped the ball, always responding with creative ideas that were both strategic and implementable. I wholeheartedly recommend Ed as a Creative Director and hope our paths across again! SHELLEY MORRELL, CREATIVE HUB LEAD, NATIONAL LOTTERY

I hired Ed at Leo Burnett and congratulated myself on my talent spotting abilities as he rarely, if ever, produced work that wasn’t either smart, funny, thought provoking or emotional. Sometimes all at the same time. JIM THORNTON, ECD, VCCP

Ed fled Brexit Britain in 2016 for the McDonald's Canada account. As a result, us Canadians gained a conceptual, collaborative CD who championed compelling ideas that pushed the needle in digital, TV and beyond. While I worked with Ed on a massive global brand, under his leadership we created campaigns that got noticed, picked-up multiple awards and garnered very successful results. It was also fun, which is always good. Thanks, Ed! LEE CRISTIANO, CD, HUDSON ROUGE / TORONTO

Ed is not just creative by name but creative by nature. A true left-field thinker who will surprise you with unexpected yet relevant thinking and amuse you with his irreverent ideas that entertain and stay true to the personality of the brand. A passionate and committed individual who would bring energy and electricity to any department. SEYOAN VELO, CCO, LIVINGROOM / DUBAI

Ed is a fantastic creative leader, it was a pleasure working together across multiple accounts at Vayner. Thank you for getting quickly stuck in and jamming across our different accounts & project teams. Especially loved your work across the TikTok portfolio & with our new exciting VR client. I look forward to working together again. ALANNAH DANIEL, HEAD OF GROWTH, COOLR

WHY 'FLUNTUM'?

When I registered my first email account there were 3,482 Ed Morrises. Rather than be [email protected] I created a word just for me. Creativity solves every type of problem.