​ABOUT

Ed is a creatively driven advertising Creative Director and hands-on conceptual Copywriter with diverse experience. He has produced award winning, effective platform campaigns for world famous brands. Ed has worked at top ad agencies in London and Toronto and has five years of in-house experience.
Ed applies a collaborative, strategically-driven approach to creativity to lead and deliver integrated campaigns that shine in TV, OOH, social, digital. He also has deep social-first experience. Astute at applying data to creativity, Ed’s work gets noticed and drives business results.

• Ad agency experience: StLuke’s, Leo’s London, Cossette Toronto, M&C, Ogilvy, Vayner.
• In-house experience: ABInBev, KraftHeinz, GSK, TalkTalk, The National Lottery / Allwyn.
• Brands: As above + McDonald’s UK & Canada, Kellogg’s, Budweiser, Corona, Nintendo, P&G, Unilever, Pfizer, Freeview TV, The Co-operative Bank + Stores, UK Govt, Sky TV, Clarks, IKEA, Eurostar, HSBC.

• Highlights: Built ABInBev’s in-house agency from scratch, launched Durex on TikTok and turned around the McDonald’s account in Canada by rebuilding client trust with award winning advertising.

Ed builds departments, leads accounts and makes famous campaigns. Currently freelance, his ambition is a perm role.

Take a look at my LinkedIn where I write about my experiences of in-house life. I'm talking at Campaign Magazine's In-Housing Summit, November 2025.

EXPERIENCE

FREELANCE, CD. 2021-PRESENT
Freelance allows me to broaden my experience across sectors, agencies and platforms. Key roles include:
  • The National Lottery (In-House CD): Created new campaigns for social and digital.
  • KraftHeinz (In-House CD): Launched Ed Sheeran’s hot sauce on Instagram & TikTok.
  • Vayner (CD): Launched TikTok channel and influencer campaign for Durex.
  • Ogilvy (Copywriter): Developed a new social campaign for Unilever.
  • M&C Saatchi (CD): Delivered social and digital campaigns for UK Government initiatives.
  • TalkTalk via T&Pm (In-House CD): Led an integrated campaign to relaunch the brand
  • Brands: TalkTalk, GSK, UK Government (Cop 26, Online safety, Apprenticeships), Cialis, Google, Durex, TikTok, Unilever, Tingly Ted’s (Ed Sheeran x Heinz hot sauce).

DRAFTLINE EU (ABINBEV IN-HOUSE AGENCY), ECD. 2019-21
I founded and led draftLine, AB InBev’s in-house agency for the UK and Europe.
  • Built the agency from scratch, growing to 60 people across creative, strategy and operations.
  • Designed systems and workflows that scaled with demand as the agency’s kudos grew.
  • Delivered TV, digital, social campaigns for brands including Budweiser, Stella Artois, Corona, Jupiler, Leffe.
  • Fostered trusted relationships with brand teams to become a strategic creative partner.
  • Created ‘Save Pub Life’, a globally adopted lockdown initiative supporting pubs via e-commerce.
  • Set up a reactive social department with SMMs and creatives.
  • Deepened understanding of in-house and the business side of brand-building.
  • Brands: Corona, Budweiser, Bud Light, Leffe, Stella Artois - across all Europe.

COSSETTE, ECD. 2016-18
  • Led the dedicated McDonald’s Canada creative department- the country’s biggest and most demanding account.
  • Hired to turn around a struggling account and repair a broken client relationship.
  • Built a department of 10 creatives from both traditional and social backgrounds.
  • Delivered a fully integrated campaign every 6 weeks across TV, social, digital, and OOH.
  • Restored trust with the CMO, resulting in winning the social and digital business.
  • Under my leadership I made the work true to the brand,  award winning and effective — contributing to sales growth.
  • Won a Cannes Grand Prix whilst the agency won Agency of the Year three years in a row.
  • Client CMO was named Marketer of the Year.
  • Brands: McDonald's Canada

LEO BURNETT, COPYWRITER, CD. 2003-16
  • Created campaign platforms and award-winning TV for major global brands.
  • Launches included Europe-wide campaigns for Nintendo Wii and the UK’s first anti-drug driving campaign.
  • Brands: Kellogg's, Bacardi, UK Government, P&G, Co-Op grocery stores, Co-Op Bank, Freeview TV, McDonald's. CD on Nintendo and Pfizer.

ST.LUKE'S, COPYWRITER. 1997-03.
  • Started my career at one of the most creatively respected agencies of its time creating TV, print and radio campaigns.
  • Agency of the Year, Campaign magazine.
  • Brands: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar. 

​MENTOR.
I volunteer with Beyond Barriers working with students from traditionally under-represented groups as they look to begin careers in creative industries.

​MY OTHER LOVES.
I’m a long serving cricket and Quins rugby fan. I also follow football through my Gen Z sons. My first love is gigs. Whether it’s a classic band or some new kids on the block where I’m observing youth culture as much as the performance, live music has the most wonderful effect on my soul. 2025 highlight so far: Little Simz in a tiny venue. ​ 

​AWARDS

McDonald’s Canada Follow The Arches/ OOH: Cannes Grand Prix, One Show Gold x2, D&AD Wood, FAB Gold, FAB Grand Prix
McDonald's Canada Bacon Big Mac/ Integrated: FAB Gold, EPICA Silver
Kellogg's Crunchy Nut Snake/ TV: BAAs Silver
Rice Krispies Rain/ TV: CLIO bronze
McDonald's Football Grassroots Heroes/ Integrated: Cannes shortlist
Govt Road Safety / Drug Drive Eyes/ TV: BAAs 1 Silver, 1 Bronze
Alison Carmichael Typography/ Print: Creative Circle Silver x 2
McDonald's UK BOGOF/ TV: Epica Silver, FAB awards, Cannes shortlist
​
St Luke’s didn’t enter awards. When we won Campaign Agency Of The Year the whole agency met about whether to accept it. Like John Lennon rejecting his MBE but less rock n roll.

REFS

​The good thing about you is that you just get it. CHARIZA MIRANDA, CONTENT CREATOR / ACD, VAYNER MEDIA, MONKS

I hired Ed at Leo Burnett and congratulated myself on my talent spotting abilities as he rarely, if ever, produced work that wasn’t either smart, funny, thought provoking or emotional. Sometimes all at the same time. JIM THORNTON, ECD, VCCP

I joined draftLine/ABinBev because of Ed's creative vision & drive. Don't let his calm exterior fool you; he is a fiercely strong partner you want on your team. OWEN DOWLING, STRATEGY LEAD, 180 AMSTERDAM

Ed managed a growing VaynerMedia creative department. The teams loved him. The work blossomed. What more can I say! BECKY McOWEN BANKS, ECD, VAYNER MEDIA, HOUSE OF GREENLAND

Ed partnered with us for the best part of a year, helping to build a business case for our in-house agency. During that time he focused on content work for The National Lottery, working with the team to create work that was much applauded by brand colleagues and senior stakeholders. Quick turnaround briefs from our other brands also landed in Ed's lap and he never once dropped the ball, always responding with creative ideas that were both strategic and implementable. I wholeheartedly recommend Ed as a Creative Director and hope our paths across again! SHELLEY MORRELL, CREATIVE HUB LEAD, NATIONAL LOTTERY

Ed fled Brexit Britain in 2016 to lead the McDonald's Canada account. As a result, us Canadians gained a conceptual, collaborative CD who championed compelling ideas that pushed the needle in digital, TV and beyond. While I worked with Ed on a massive global brand, under his leadership we created campaigns that got noticed, picked-up multiple awards and garnered very successful results. It was also fun, which is always good. Thanks, Ed! LEE CRISTIANO, CD, HUDSON ROUGE / TORONTO

I’ve known Ed for years and have worked with him personally at HHCL and Leo Burnett. Ed has the enviable combination of three strengths: He’s a ‘creative creative’ (i.e. he’s actually creative). He knows how to make that creativity work in the commercial world. He is a true professional, and as such he's top notch with clients. As a Creative Director, Creative or friend you’re lucky if you get him. JIM BOLTON, ECD, LEO'S, T&P

Ed is not just creative by name but creative by nature. A true left-field thinker who will surprise you with unexpected yet relevant thinking and amuse you with his irreverent ideas that entertain and stay true to the personality of the brand. A passionate and committed individual who would bring energy and electricity to any department. SEYOAN VELO, CCO, LIVINGROOM / DUBAI

Ed is a fantastic creative leader, it was a pleasure working together across multiple accounts at Vayner. Thank you for getting quickly stuck in and jamming across our different accounts & project teams. Especially loved your work across the TikTok portfolio & with our new exciting VR client. I look forward to working together again. ALANNAH DANIEL, HEAD OF GROWTH, COOLR

WHY 'FLUNTUM'?

When I registered my first email account last century there were 3,482 Ed Morrises. Rather than be [email protected] I created a word just for me. Creativity solves every type of problem.