ABOUT ME
I am curious by nature. The harder it is to get people to connect with brands the more appealing the challenge. As paid channels receive less attention we must explore new spaces to win it back. Finding those spaces and creating the right brand narrative for them is why I am so excited to work in our industry.
After 2 years I have left the role of creative head of the McDonald’s Canada account at Cossette, Toronto, one of Canada's biggest advertising accounts. I oversaw growth of our business from $10m to $15m as we acquired the digital and social briefs. I lead the client relationship, staffed-up and ran my creative department independently from the rest of Cossette. I enjoyed CD-ing a truly integrated business: creating acquisition and evergreen campaigns for social and guiding ideas for maximum impact across channels. ‘Is a Big Mac with Bacon Still a Big Mac?’ is a campaign that naturally inhabited all media and won multiple awards including shiny gold Gunn Report trophies.
Before arriving in Toronto in 2016 I worked across the spectrum of London’s top agencies. My career began at St Luke's, the radical independent start-up that grew out of Chiat Day to become Campaign Magazine's 'Agency Of The Year'. I worked on HSBC bank, Clark's shoes, government anti-drug campaigns and vacation .coms. Over a decade at the iconic Leo Burnett London I created campaigns for : McDonald's, Kellogg's, P&G, Co-Op grocery stores, Freeview TV broadcasting as well as working as a CD on International launches for Pfizer and Nintendo. I have featured at Cannes, Creative Circle, Epica, FAB, British Advertising Arrows and CLIO.
In 2016 my curiosity inspired me to become 'The Phantom Framer'. A street art / ambient / social media campaign that made headlines from BBC to national TV news to Huffington Post.
After 2 years I have left the role of creative head of the McDonald’s Canada account at Cossette, Toronto, one of Canada's biggest advertising accounts. I oversaw growth of our business from $10m to $15m as we acquired the digital and social briefs. I lead the client relationship, staffed-up and ran my creative department independently from the rest of Cossette. I enjoyed CD-ing a truly integrated business: creating acquisition and evergreen campaigns for social and guiding ideas for maximum impact across channels. ‘Is a Big Mac with Bacon Still a Big Mac?’ is a campaign that naturally inhabited all media and won multiple awards including shiny gold Gunn Report trophies.
Before arriving in Toronto in 2016 I worked across the spectrum of London’s top agencies. My career began at St Luke's, the radical independent start-up that grew out of Chiat Day to become Campaign Magazine's 'Agency Of The Year'. I worked on HSBC bank, Clark's shoes, government anti-drug campaigns and vacation .coms. Over a decade at the iconic Leo Burnett London I created campaigns for : McDonald's, Kellogg's, P&G, Co-Op grocery stores, Freeview TV broadcasting as well as working as a CD on International launches for Pfizer and Nintendo. I have featured at Cannes, Creative Circle, Epica, FAB, British Advertising Arrows and CLIO.
In 2016 my curiosity inspired me to become 'The Phantom Framer'. A street art / ambient / social media campaign that made headlines from BBC to national TV news to Huffington Post.
- Cossette, Toronto Creative Director 2016 - 2018
- Leo Burnett, London Senior Copywriter / Creative Director 2004 - 2016
- Discovery Channel, London Freelance Creative Director 2003-2004
- St Luke's, London Copywriter 1996 - 2003
- HHCL London Copywriter 1995 - 1996
References
"I hired Ed whilst ECD at Leo Burnett. I then congratulated myself on my talent spotting abilities as he rarely produced work that wasn’t either smart, funny, thought provoking or emotional.
As Creative Director on Nintendo he brought ingenious creativity and charming quirkiness to small projects whilst delivering the European launch of Wii with professional aplomb.
As writer on McDonald’s European Football Championships he created one of my favourite funny campaigns produced anywhere on my watch. Ed would be a valuable addition to any department."
Jim Thornton, Creative Director, VCCP.
As Creative Director on Nintendo he brought ingenious creativity and charming quirkiness to small projects whilst delivering the European launch of Wii with professional aplomb.
As writer on McDonald’s European Football Championships he created one of my favourite funny campaigns produced anywhere on my watch. Ed would be a valuable addition to any department."
Jim Thornton, Creative Director, VCCP.
"I’ve known Ed for years and have worked with him personally at HHCL and Leo Burnett. Ed has the enviable combination of three strengths: He’s a ‘creative creative’ (i.e. he’s actually creative). He knows how to make that creativity work in the commercial world. He is a true professional and, as such, he's top notch with clients. As a Creative Director, Creative or friend you’re lucky if you get him."
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
"Ed is not just creative by name but creative by nature. A true left-field thinker who will surprise you with unexpected yet relevant thinking and amuse you with his irreverent ideas that entertain and stay true to the personality of the brand. A passionate and committed individual who would bring energy and electricity to any department."
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
Awards
1993 - 2003 St Luke’s did not enter awards. Whilst a student an ad I wrote for the iconic The Economist campaign at AMV BBDO won an award for 'Best Ad Never Ran'. Lamont was the Chancellor of the Exchequer and he'd just screwed up.
|
FAB GOLD:
Is It Still a Big Mac? (McDonald's Canada) EPICA SILVER: Is It Still a Big Mac? (McDonald's Canada) CMA AWARDS: 1 Bronze, 1 Silver, 1 Gold Is It Still a Big Mac? (McDonald's Canada) CANNES LIONS SHORTLIST: McDonald’s Football multi media campaign CANNES LIONS SHORTLIST: McDonald’s Handshake TV CLIO: Rice Krispies ‘Beautiful Rain’ BRITISH ARROWS AWARDS SILVER PUBLIC SERVICE: Drug Drive 'Eyes' BRITISH ARROWS AWARD BRONZE BEST 30 SEC COMMERCIAL: Drug Drive 'Eyes' NEW YORK FESTIVALS FINALIST: Drug Drive 'Eyes' BRITISH ARROWS AWARDS SILVER: Crunchy Nut ‘Snake’ EPICA SILVER: Freeview Tadpoles CREATIVE CIRCLE SILVER: Alison Carmichael ‘Slag’ EPICA BRONZE: Crunchy Nut ‘Snake’ 1996 CREATIVE REVIEW MAGAZINE: I was a Creative Future / Talent to watch. AERIAL RADIO AWARDS x 5: Eurostar,HSBC,IKEA,Government COI,Crunchy Nut. GUARDIAN NEWSPAPER AD OF THE YEAR: Hallmark ‘Darren’ GRAMIA: McDonald’s Radio CREATIVE REVIEW ANNUAL: McDonald’s Handshake TV BRITISH ARROWS AWARDS NOMINATION: Tadpoles CREATIVE CIRCLE: McDonald's 40th Anniversary: Digital Silver Best 30 Sec TV: Nomination / Bronze Agency Of The Year |
Why 'fluntum'?
When I registered my first email account last century there were 3,482 Ed Morrises. Rather than be ed.m0rris3483@netscape.com I created a word just for me. I enjoy creating things.