ABOUT
Ed is a creatively driven advertising Creative Director with diverse experience. He has produced award winning, effective platform campaigns for world famous brands. Ed has worked at top ad agencies in London and Toronto and has five years of in-house experience.
Ed applies a collaborative, strategically-driven approach to creativity to deliver integrated campaigns that shine in TV, OOH, social, digital. He also has deep social-first experience. Astute at applying data to creativity, Ed’s work gets noticed and drives business results.
Ad agency experience: StLuke’s, Leo’s London, Cossette Toronto, M&C, Ogilvy, Vayner.
In-house experience: ABInBev, KraftHeinz, GSK, TalkTalk, The National Lottery / Allwyn.
Brands: As above + McDonald’s UK & Canada, Kellogg’s, Budweiser, Corona, Nintendo, P&G, Unilever, Pfizer, Freeview TV, The Co-operative Bank + Stores, UK Govt, Sky TV, Clarks, IKEA, Eurostar, HSBC.
Highlights: Built ABInBev’s in-house agency from scratch, launched Durex on TikTok and turned around the McDonald’s account in Canada by rebuilding client trust with award winning advertising.
Ed builds departments, leads accounts and makes famous campaigns. Currently freelance, his ambition is a perm role.
Take a look at my LinkedIn where I my experience of in-house life. I'm talking at Campaign Magazine's In-Housing Summit, November 2025.
Ed applies a collaborative, strategically-driven approach to creativity to deliver integrated campaigns that shine in TV, OOH, social, digital. He also has deep social-first experience. Astute at applying data to creativity, Ed’s work gets noticed and drives business results.
Ad agency experience: StLuke’s, Leo’s London, Cossette Toronto, M&C, Ogilvy, Vayner.
In-house experience: ABInBev, KraftHeinz, GSK, TalkTalk, The National Lottery / Allwyn.
Brands: As above + McDonald’s UK & Canada, Kellogg’s, Budweiser, Corona, Nintendo, P&G, Unilever, Pfizer, Freeview TV, The Co-operative Bank + Stores, UK Govt, Sky TV, Clarks, IKEA, Eurostar, HSBC.
Highlights: Built ABInBev’s in-house agency from scratch, launched Durex on TikTok and turned around the McDonald’s account in Canada by rebuilding client trust with award winning advertising.
Ed builds departments, leads accounts and makes famous campaigns. Currently freelance, his ambition is a perm role.
Take a look at my LinkedIn where I my experience of in-house life. I'm talking at Campaign Magazine's In-Housing Summit, November 2025.
EXPERIENCE
FREELANCE, CD. 2021-PRESENT
Freelance allows me to broaden my experience across sectors, agencies and platforms. Key roles include:
DRAFTLINE EU (ABINBEV IN-HOUSE AGENCY), ECD. 2019-21
I founded and led draftLine, AB InBev’s in-house agency for the UK and Europe.
COSSETTE, ECD. 2016-18
LEO BURNETT, COPYWRITER, CD. 2003-16
ST.LUKE'S, COPYWRITER. 1997-03.
MENTOR.
I volunteer with Beyond Barriers working with students from traditionally under-represented groups as they look to begin careers in creative industries.
MY OTHER LOVES.
I’m a long serving cricket and Quins rugby fan. I also follow football through my Gen Z sons. My first love is gigs. Whether it’s a classic band or some new kids on the block where I’m observing youth culture as much as the performance, live music has the most wonderful effect on my soul. 2025 highlight so far: Little Simz in a tiny venue.
Freelance allows me to broaden my experience across sectors, agencies and platforms. Key roles include:
- The National Lottery (In-House CD): Created new campaigns for social and digital.
- KraftHeinz (In-House CD): Launched Ed Sheeran’s hot sauce on Instagram & TikTok.
- Vayner (CD): Launched TikTok channel and influencer campaign for Durex.
- Ogilvy (Copywriter): Developed a new social campaign for Unilever.
- M&C Saatchi (CD): Delivered social and digital campaigns for UK Government initiatives.
- TalkTalk via T&Pm (In-House CD): Led an integrated campaign to relaunch the brand
- Brands: TalkTalk, GSK, UK Government (Cop 26, Online safety, Apprenticeships), Cialis, Google, Durex, TikTok, Unilever, Tingly Ted’s (Ed Sheeran x Heinz hot sauce).
DRAFTLINE EU (ABINBEV IN-HOUSE AGENCY), ECD. 2019-21
I founded and led draftLine, AB InBev’s in-house agency for the UK and Europe.
- Built the agency from scratch, growing to 60 people across creative, strategy and operations.
- Designed systems and workflows that scaled with demand as the agency’s kudos grew.
- Delivered TV, digital, social campaigns for brands including Budweiser, Stella Artois, Corona, Jupiler, Leffe.
- Fostered trusted relationships with brand teams to become a strategic creative partner.
- Created ‘Save Pub Life’, a globally adopted lockdown initiative supporting pubs via e-commerce.
- Set up a reactive social department with SMMs and creatives.
- Deepened understanding of in-house and the business side of brand-building.
- Brands: Corona, Budweiser, Bud Light, Leffe, Stella Artois - across all Europe.
COSSETTE, ECD. 2016-18
- Led the dedicated McDonald’s Canada creative department- the country’s biggest and most demanding account.
- Hired to turn around a struggling account and repair a broken client relationship.
- Built a department of 10 creatives from both traditional and social backgrounds.
- Delivered a fully integrated campaign every 6 weeks across TV, social, digital, and OOH.
- Restored trust with the CMO, resulting in winning the social and digital business.
- Under my leadership I made the work true to the brand, award winning and effective — contributing to sales growth.
- Won a Cannes Grand Prix whilst the agency won Agency of the Year three years in a row.
- Client CMO was named Marketer of the Year.
- Brands: McDonald's Canada
LEO BURNETT, COPYWRITER, CD. 2003-16
- Created campaign platforms and award-winning TV for major global brands.
- Launches included Europe-wide campaigns for Nintendo Wii and the UK’s first anti-drug driving campaign.
- Brands: Kellogg's, Bacardi, UK Government, P&G, Co-Op grocery stores, Freeview TV, McDonald's. CD on Nintendo and Pfizer.
ST.LUKE'S, COPYWRITER. 1997-03.
- Started my career at one of the most creatively respected agencies of its time creating TV, print and radio campaigns.
- Agency of the Year, Campaign magazine.
- Brands: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar.
MENTOR.
I volunteer with Beyond Barriers working with students from traditionally under-represented groups as they look to begin careers in creative industries.
MY OTHER LOVES.
I’m a long serving cricket and Quins rugby fan. I also follow football through my Gen Z sons. My first love is gigs. Whether it’s a classic band or some new kids on the block where I’m observing youth culture as much as the performance, live music has the most wonderful effect on my soul. 2025 highlight so far: Little Simz in a tiny venue.
AWARDS
McDonald’s Canada Follow The Arches/ OOH: Cannes Grand Prix,
One Show Gold x2, D&AD Wood, FAB Gold, FAB Grand Prix
McDonald's Canada Bacon Big Mac/ Integrated: FAB Gold, EPICA Silver
Kellogg's Crunchy Nut Snake/ TV: BAAs Silver
Rice Krispies Rain/ TV: CLIO bronze
McDonald's Football Grassroots Heroes/ Integrated: Cannes shortlist
Govt Road Safety / Drug Drive Eyes/ TV: BAAs 1 Silver, 1 Bronze
Alison Carmichael Typography/ Print: Creative Circle Silver x 2
McDonald's UK BOGOF/ TV: Epica Silver, FAB awards, Cannes shortlist
St Luke’s didn’t enter awards. When we won Campaign Agency Of The Year
the whole agency met about whether to accept it. Like John Lennon rejecting his MBE
but less rock n roll.
One Show Gold x2, D&AD Wood, FAB Gold, FAB Grand Prix
McDonald's Canada Bacon Big Mac/ Integrated: FAB Gold, EPICA Silver
Kellogg's Crunchy Nut Snake/ TV: BAAs Silver
Rice Krispies Rain/ TV: CLIO bronze
McDonald's Football Grassroots Heroes/ Integrated: Cannes shortlist
Govt Road Safety / Drug Drive Eyes/ TV: BAAs 1 Silver, 1 Bronze
Alison Carmichael Typography/ Print: Creative Circle Silver x 2
McDonald's UK BOGOF/ TV: Epica Silver, FAB awards, Cannes shortlist
St Luke’s didn’t enter awards. When we won Campaign Agency Of The Year
the whole agency met about whether to accept it. Like John Lennon rejecting his MBE
but less rock n roll.
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Contact 👉🏻 [email protected]
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WHY 'FLUNTUM'?
When I registered my first email account last century there were 3,482 Ed Morrises. Rather than be [email protected] I created a word just for me. Creativity solves every type of problem.