BUD LIGHT
Digital / Influencer
Bud Light was the first brand to appear on Cameo- the platform where celebs say whatever you want! To ensure this was the brand match made in heaven we selected a series of celebs adored by the Bud Light drinker. From the voice of Call Of Duty to Essex golden girls our celeb gang wished people a happy birthday. This was a reactive, data-driven campaign. Each celeb had paid digital and social ads. The bloke from Inbetweeners came out the clear winner so the media spend went to him.