BIG MAC BACON
INTEGRATED / TV / SOCIAL / DIGITAL / PRINT
I moved to Toronto to CD McDonald's in Canada. It was a truly integrated account. We produced a campaign that lived in TV, print, social and digital every 6 weeks. This campaign was a highlight. After the success of our campaign the idea was used in other markets around the world from UK to Germany.
Big Mac bacon - you know all those campaigns that claim to have created debate. Well ...
Big Mac bacon - you know all those campaigns that claim to have created debate. Well ...
Click to play case study
Click to play commercial
The banner above broke a Google record for number of clicks: 32 million.
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The campaign got 700 million impressions. Click the posts above to see how both sides of the debate unfolded on X.
Further reactions below.
Further reactions below.