BIG MAC BACON
INTEGRATED / TV / SOCIAL / DIGITAL / PRINT
The appeal of the McDonald's Canada account was that it was truly integrated. We produced a campaign that lived in TV, print, social and digital every 6 weeks. Big Mac Bacon was a highlight. After the success of our campaign the idea was used in other markets around the world from UK to Germany. You know all those campaigns that claim to have created debate. Well ...
Click to play case study
Click to play commercial
The banner above broke a Google record for number of clicks: 32 million.
|
|
The campaign got 700 million impressions. Click the posts above to see how both sides of the debate unfolded on X.
Further reactions below.
Further reactions below.