ABOUT ME
I am a Group Creative Director at Cossette Toronto, currently Strategy Magazine's Agency Of The Year. I am the creative lead on McDonald's Canada. Since starting in Summer 2016 I have contributed to the growth of the account to include both the digital and social business for McDonald's Canada. Being Group Creative Director allows me autonomy to lead a department committed to innovative, creative ideas that work across all platforms.
I have worked across the spectrum of London’s top agencies. My career began when I was one of the first creatives hired at St Luke's, the independent start-up that grew out of Chiat Day to become Campaign Mag 'Agency Of The Year'. I recently left the iconic Leo Burnett after 12 years. I have featured at Cannes, CLIO, Creative Circle, Epica & British Advertising Arrows for Kellogg's, McDonald's, Government Central Office of Information and Freeview. I am the brains behind 'Phantom Framer', an ambient and social media campaign that made headlines from BBC to national TV news to Huffington Post.
I have worked across the spectrum of London’s top agencies. My career began when I was one of the first creatives hired at St Luke's, the independent start-up that grew out of Chiat Day to become Campaign Mag 'Agency Of The Year'. I recently left the iconic Leo Burnett after 12 years. I have featured at Cannes, CLIO, Creative Circle, Epica & British Advertising Arrows for Kellogg's, McDonald's, Government Central Office of Information and Freeview. I am the brains behind 'Phantom Framer', an ambient and social media campaign that made headlines from BBC to national TV news to Huffington Post.
- Cossette, Toronto Group Creative Director 2016 - Current
- Leo Burnett London Senior Creative / Creative Director 2004 - 2016
- Discovery Channel Freelance Creative Director 2003 - 2004
- TK Maxx Freelance Creative Director 2003 - 2004
- St Luke's Creative 1996 - 2003
- HHCL Creative 1995 - 1996
Another outlet is my work with the founder of KidRated.com, a Wired Magazine ‘One To Watch’ 2015. Kid Rated is TimeOut for children: reviews for kids by kids. I've created a marketing strategy and recently made a topical film inspired by the general election. Kids rated the political leaders.
In 2014 I took my family on a trip through USA. Across 8 states we visited everywhere from city to national park to beach to desert. It was an inspirational adventure.
References
"I hired Ed whilst ECD at Leo Burnett. I then congratulated myself on my talent spotting abilities as he rarely produced work that wasn’t either smart, funny, thought provoking or emotional.
As Creative Director on Nintendo he brought ingenious creativity and charming quirkiness to small projects whilst delivering the European launch of Wii with professional aplomb.
As writer on McDonald’s European Football Championships he created one of my favourite funny campaigns produced anywhere on my watch. Ed would be a valuable addition to any department."
Jim Thornton, Creative Director, VCCP.
As Creative Director on Nintendo he brought ingenious creativity and charming quirkiness to small projects whilst delivering the European launch of Wii with professional aplomb.
As writer on McDonald’s European Football Championships he created one of my favourite funny campaigns produced anywhere on my watch. Ed would be a valuable addition to any department."
Jim Thornton, Creative Director, VCCP.
"I’ve known Ed for years and have worked with him personally at HHCL and Leo Burnett. Ed has the enviable combination of three strengths: He’s a ‘creative creative’ (i.e. he’s actually creative). He knows how to make that creativity work in the commercial world. He is a true professional and, as such, he's top notch with clients. As a Creative Director, Creative or friend you’re lucky if you get him."
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
"Ed is not just creative by name but creative by nature. A true left-field thinker who will surprise you with unexpected yet relevant thinking and amuse you with his irreverent ideas that entertain and stay true to the personality of the brand. A passionate and committed individual who would bring energy and electricity to any department."
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
Awards
1993 - 2003 St Luke’s did not enter awards. Whilst a student an ad I wrote for the iconic The Economist campaign at AMV BBDO won an award for 'Best Ad Never Ran'. Lamont was the Chancellor of the Exchequer and he'd just screwed up.
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CANNES LIONS SHORTLIST:
McDonald’s Football multi media campaign CANNES LIONS SHORTLIST: McDonald’s Handshake TV CLIO: Rice Krispies ‘Beautiful Rain’ BRITISH ARROWS AWARDS SILVER PUBLIC SERVICE: Drug Drive 'Eyes' BRITISH ARROWS AWARD BRONZE BEST 30 SEC COMMERCIAL: Drug Drive 'Eyes' NEW YORK FESTIVALS FINALIST: Drug Drive 'Eyes' BRITISH ARROWS AWARDS SILVER: Crunchy Nut ‘Snake’ EPICA SILVER: Freeview Tadpoles CREATIVE CIRCLE SILVER: Alison Carmichael ‘Slag’ EPICA BRONZE: Crunchy Nut ‘Snake’ 1996 CREATIVE REVIEW MAGAZINE: I was a Creative Future / Talent to watch. AERIAL RADIO AWARDS x 5: Eurostar,HSBC,IKEA,Government COI,Crunchy Nut. GUARDIAN NEWSPAPER AD OF THE YEAR: Hallmark ‘Darren’ GRAMIA: McDonald’s Radio CREATIVE REVIEW ANNUAL: McDonald’s Handshake TV BRITISH ARROWS AWARDS NOMINATION: Tadpoles CREATIVE CIRCLE: McDonald's 40th Anniversary: Digital Silver Best 30 Sec TV: Nomination / Bronze Agency Of The Year |
Why 'fluntum'?
When I registered my first email account last century there were 3,482 Ed Morrises. Rather than be ed.m0rris3483@netscape.com I created a word just for me. I enjoy creating things.
