ABOUT
Creative ideas need to stand out to avoid being ignored, resonate to avoid being rejected and tell the brand’s story on any platform to avoid being useless. I garnered this from 20 years London experience at top independent and network agencies. I continued at Cossette Toronto where I lead McDonald’s Canada, a truly integrated account. Our campaigns ran in digital, social, ambient and beyond.
Combining my experience in strategic, compelling, creative thinking with new and existing channels is truly thrilling.
Combining my experience in strategic, compelling, creative thinking with new and existing channels is truly thrilling.
EXPERIENCE
draftLine, London
Executive Creative Director, UK & Europe, September 2019 - Present
draftLine is the agency set up by AB InBev (the🍺 people) to turn around insightful, responsive, innovative creative stuff for social, digital, experiential and other exciting spaces. It offers real-time digital content production and digital media buying. I'm delighted and excited to be building the agency as well as the creative department to deliver on such an exciting remit for such fabulous brands in this truly innovative organisation.
Freelance, London
Integrated CD, January - August 2019
After a couple of great years in Canada my family and I returned home.
I freelanced at Comic Relief, Big Al's Creative Emporium, Karmarama / Accenture, The & Partnership.
Cossette, Toronto
Group Creative Director, June 2016 - July 2018
Creative head of McDonald’s Canada. Account grew by 50% to $15m as we acquired the digital and social business. I lead the client relationship, staffed up and ran my creative department.
CD of a truly integrated business as campaigns ran across broadcast and social channels. Evergreen & acquisition campaigns for Instagram & Snapchat, YouTube content, influencer marketing, Vogon, ambient & more.
Awards: Cannes Grand Prix, One Show Gold x2, D&AD Wood, FAB 2018 Grand Prix, FAB 2018 Gold, FAB 2017 Gold, EPICA Silver, CMA (Canadian Effectiveness): 1 Bronze, 1 Silver, 1 Gold.
Leo Burnett, London
Senior Copywriter / Creative Director, 2004 - 2016
Worked across all accounts: McDonald's, Kellogg's, P&G, Bacardi, Co-Operative grocery stores, Freeview TV broadcasting, Government COI Drug Driving. CD on Nintendo including European Wii launch. CD on Pfizer: European Nexium launch.
Awards: Cannes shortlist x 2, Creative Circle Silver, Epica Silver x 2, FAB, British Advertising Arrows 2 silver, 1 Bronze, CLIO Bronze.
Phantom Framer
Social Media Strategist / Accidental Street Artist, 2015
Wanting to enjoy a foray into social I ran a campaign for a local picture framing shop called 'But Is It Art?' in Teddington, London. My accomplice & I constructed gilt picture frames around street signs. The stunt kicked off with the Great British public as well as news channels. An ambient campaign I single handedly ran on Instagram, Twitter, Snapchat, Periscope. It featured in ITV TV headlines, BBC, Huffington and more. The framing shop got very busy, increased prices and is still famed for its notoriety.
Discovery Networks, London
Senior Copywriter / Creative Director, 2003 - 2004
Working in-house and dealing directly with client I produced numerous campaigns for their many varied TV shows.
St. Luke’s
Copywriter, 1996 - 2003
Agency was renowned in it’s day. The place everyone wanted to work at. I worked across all accounts: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar, United Distillers. St Luke’s did not enter awards. Policies like that made it famous: St Luke's
HHCL
Student Copywriter, 1995 - 1996
Accounts: Mercury Communications (now EE), HomePride, Red Mountain Coffee, Tango.
Executive Creative Director, UK & Europe, September 2019 - Present
draftLine is the agency set up by AB InBev (the🍺 people) to turn around insightful, responsive, innovative creative stuff for social, digital, experiential and other exciting spaces. It offers real-time digital content production and digital media buying. I'm delighted and excited to be building the agency as well as the creative department to deliver on such an exciting remit for such fabulous brands in this truly innovative organisation.
Freelance, London
Integrated CD, January - August 2019
After a couple of great years in Canada my family and I returned home.
I freelanced at Comic Relief, Big Al's Creative Emporium, Karmarama / Accenture, The & Partnership.
Cossette, Toronto
Group Creative Director, June 2016 - July 2018
Creative head of McDonald’s Canada. Account grew by 50% to $15m as we acquired the digital and social business. I lead the client relationship, staffed up and ran my creative department.
CD of a truly integrated business as campaigns ran across broadcast and social channels. Evergreen & acquisition campaigns for Instagram & Snapchat, YouTube content, influencer marketing, Vogon, ambient & more.
Awards: Cannes Grand Prix, One Show Gold x2, D&AD Wood, FAB 2018 Grand Prix, FAB 2018 Gold, FAB 2017 Gold, EPICA Silver, CMA (Canadian Effectiveness): 1 Bronze, 1 Silver, 1 Gold.
Leo Burnett, London
Senior Copywriter / Creative Director, 2004 - 2016
Worked across all accounts: McDonald's, Kellogg's, P&G, Bacardi, Co-Operative grocery stores, Freeview TV broadcasting, Government COI Drug Driving. CD on Nintendo including European Wii launch. CD on Pfizer: European Nexium launch.
Awards: Cannes shortlist x 2, Creative Circle Silver, Epica Silver x 2, FAB, British Advertising Arrows 2 silver, 1 Bronze, CLIO Bronze.
Phantom Framer
Social Media Strategist / Accidental Street Artist, 2015
Wanting to enjoy a foray into social I ran a campaign for a local picture framing shop called 'But Is It Art?' in Teddington, London. My accomplice & I constructed gilt picture frames around street signs. The stunt kicked off with the Great British public as well as news channels. An ambient campaign I single handedly ran on Instagram, Twitter, Snapchat, Periscope. It featured in ITV TV headlines, BBC, Huffington and more. The framing shop got very busy, increased prices and is still famed for its notoriety.
Discovery Networks, London
Senior Copywriter / Creative Director, 2003 - 2004
Working in-house and dealing directly with client I produced numerous campaigns for their many varied TV shows.
St. Luke’s
Copywriter, 1996 - 2003
Agency was renowned in it’s day. The place everyone wanted to work at. I worked across all accounts: Clarks shoes, IKEA, HSBC, British Telecom, Sky TV, Government COI, National Drugs Helpline, Eurostar, United Distillers. St Luke’s did not enter awards. Policies like that made it famous: St Luke's
HHCL
Student Copywriter, 1995 - 1996
Accounts: Mercury Communications (now EE), HomePride, Red Mountain Coffee, Tango.
References
"I hired Ed at Leo Burnett. Ed's work was either smart, funny, thought provoking or emotional. As CD on Nintendo he brought ingenious creativity and charming quirkiness to small projects whilst delivering the European launch of Wii with professional aplomb. Ed would be a valuable addition to any department."
Jim Thornton, Creative Director, VCCP.
Jim Thornton, Creative Director, VCCP.
"I’ve known Ed for years and have worked with him personally at HHCL and Leo Burnett. Ed has the enviable combination of three strengths: He’s a ‘creative creative’ (i.e. he’s actually creative). He knows how to make that creativity work in the commercial world. He is a true professional and, as such, he's top notch with clients. As a Creative Director, Creative or friend you’re lucky if you get him."
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
Jim Bolton, Deputy ECD / Partner, CHI & Partners.
"Ed is not just creative by name but creative by nature. A true left-field thinker who will surprise you with unexpected yet relevant thinking and amuse you with his irreverent ideas that entertain and stay true to the personality of the brand. A passionate and committed individual who would bring energy and electricity to any department."
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
Seyoan Vela, ECD JWT Dubai (previously CD at Grey London & StLuke's).
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Whilst a student an ad I wrote for the iconic The Economist campaign at AMV BBDO won an award for 'Best Ad Never Ran'. Lamont was the Chancellor of the Exchequer and he'd just screwed up.
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Why 'fluntum'?
When I registered my first email account last century there were 3,482 Ed Morrises. Rather than be ed.m0rris3483@netscape.com I created a word just for me. I enjoy creating things.