TINGLY TED'S
TIKTOK & INSTAGRAM LAUNCH / ORGANIC CONTENT
I launched the Ed Sheeran x KraftHeinz hot sauce, 'Tingly Ted's, on TikTok and Instagram Reels. The brief was open but I wanted the social campaign to relate to the TV commercials. My hunch was that the 2.4m bear from the TV ads would go down a storm on social so we made him our campaign star. One organic post I created got 600,000 views.
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