TIKTOK CONTENT
Durex TikTok Launch, Pride Content for TikTok UK, Further Organic Content
DUREX TIKTOK LAUNCH
Whilst CD at at VaynerMedia I launched Durex on TikTok, working with talented creators. I loved working with creators- briefing them Tuesday, reviewing rough content Thursday, tweaking, getting client approval and then publishing on Friday.
Because we were launching the channel we leveraged trends, made one-offs and also tried and tested content series ideas, from plush snakes, talking hands and hand drawings, all to see what engaged best. In 6 months we made 260 assets, got hundreds of thousands of views, engaged commenters and built over 69k followers.
Because we were launching the channel we leveraged trends, made one-offs and also tried and tested content series ideas, from plush snakes, talking hands and hand drawings, all to see what engaged best. In 6 months we made 260 assets, got hundreds of thousands of views, engaged commenters and built over 69k followers.
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PRIDE CAMPAIGN FOR TIKTOK UK
We made authentic, informative content for Tiktok's own TikTok channel during Pride.
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FURTHER ORGANIC CONTENT
Whilst at VaynerMedia I also jumped onto other projects. I ensured TikTok's UK channel embraced the Binley Mega Chippy frenzy. Made fan-first content for the Women's Euros. Spoke to uni starters for TikTok Shop and stepped into the fashion world for KraftHeinz.
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