McDONALD'S SOCIAL & DIGITAL
Reactive & Planned Content
Work from my time as CD of McDonald's Canada in Toronto: A top tip to keep fries warm. Launch of McD's app and All Day Breakfast.
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Mobile Menu – Fries from Lee Cristiano on Vimeo. |
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Live Facebook feed of the first ever Egg McMuffin made after 11am for All Day Breakfast launch (the idea is better than the camera work). The second video shows how we harnessed data to show Monopoly competition winners in real time.
Uber Eats
We brought McDelivery to Canada with a live Instagram Story. We placed a bench across wherever McD's deliver -which is everywhere! Our shiny seat was seeded by influencers and promoted live on social. I influenced our influencer list to include people that match our brand. Bland, overly-cool types were replaced with characters who were rather more fun.
McD's 40th Digital Activation
Snap
To create buzz around our launch on Snap we shared Snapchatters' content on the McD's channel if they created imagery incorporating McD's and their bitmoji. We acquired 19000 followers.