McDONALD'S
Social / Digital
ORGANIC CONTENT
Whilst CD of McDonald's in Canada we won the social and digital part of the business. Here's a top tip to keep fries warm, a post about sauces that broke engagement records and the launch of All Day Breakfast. Using Facebook Live we also broadcast the first ever Egg McMuffin made after 11am!
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APP LAUNCH
Iconic menu items formed a smart, distinctive launch for their McD's mobile ordering.
Mobile Menu – Fries from Lee Cristiano on Vimeo.
MONOPOLY PRIZE EXTRAVAGANZA
To settle the doubters that didn't believe anyone actually won anything on the McD's Monopoly give-away we harnessed data to show, in real time, where the prizes were being won. And we won an awards for it!
UBER EATS
We brought McDelivery to Canada with a live Instagram Story. We placed a bench across wherever McD's deliver -which is everywhere! Our shiny seat was seeded by influencers and promoted live on social.
40TH ANNIVERSARY DIGITAL ACTIVATION
SNAP
To create buzz around our launch on Snap we shared Snapchatters' content on the McD's channel if they created imagery incorporating McD's and their bitmoji. We acquired 19000 followers.