LEFFE BEER
Instagram / Influencer
Leffe. A Belgian beer desperate to feel the love from Italian food lovers. A tough ask until we created the campaign: 'Double the taste'. The idea talked about how Leffe enhances the taste of Italian food. We partnered with celebrity chef Alessandro Borghese who had the credibility we needed to authentically talk about Leffe complimenting Italian classics. He portrayed this message in his own channels whilst on Leffe's static posts presented the same idea with Insta-friendly foodie photography.
The ever-enthusiastic Mr Borghese posted his love for Leffe on his own channel too.
|
|
|
We streamed cooking shows where Mr Borghese used Leffe as a cooking ingredient in classic Italian dishes.
|
|