AB INBEV
Social / Digital
REACTIVE & PLANNED CONTENT
I set up a social media creative department at draftLine, the ABInBev agency. We jumped on trends that fitted our brands.
We talked about Buds for the Friends reunion- The post reached 200k people and had a 50% better engagement rate than internal benchmarks. We also bigged up the winners of the Prem. Planned reactive that played out the day Liverpool won the league. A tiny social ad for free beer. Written and filmed in a day. Yes, that is the creative team you see in the vid.
We talked about Buds for the Friends reunion- The post reached 200k people and had a 50% better engagement rate than internal benchmarks. We also bigged up the winners of the Prem. Planned reactive that played out the day Liverpool won the league. A tiny social ad for free beer. Written and filmed in a day. Yes, that is the creative team you see in the vid.
|
|
|
THE EUROS
Jupiler is Belgium's biggest beer and sponsors of the Belgian football team, 'The Red Devils'. We had Belgium's star players hyping up fans to support them.
"Hey Belgium, show me how your friends support the Red Devils, I'll go first."
|
"Hey Belgium, show me how your friends support the Red Devils, I'll go first."
|
"Hey Belgium, show me how your friends support the Red Devils, I'll go first."
|
MEMES
Post-lockdown pub reopening memes for Jupiler, Belgium's biggest beer.
|
|
|
|