CORONA BEER
Instagram / YouTube / Creator
Air travel was locked down during the pandemic. The usual Corona content featuring paradise abroad wasn't appropriate so we encouraged people to explore the country that they call home. We collaborated with travel creators to showcase remote Scotland. Rona, who films the wilds of Scotland, and four Londoners who, although are travel creators, weren't familiar with this northern wonderland. With beautiful cinematography the campaign captures the friends reconnecting with nature with content authentic to Corona and authentic to their own creativity.
The long form film was published on Instagram TV and YouTube where it has over 8 million views.
Static posts and shorter videos on the creators' channels and the Corona account teased the long form film.
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