STELLA TIPS
Bar staff didn't work in 2020. They needed a helping hand. Enter 'Stella Tips'- a £1 tip for bar staff for every pint of Stella Artois they pour. stellatips.savepublife.com/beer-lover/
We recycled old ads for the TV launch - a quicker way to get the campaign live.
2,000 pubs signed up to the scheme. 12,000 bar staff got £500k in tips.
The campaign generated £500k PR value and we saw a rise in the number of pubs stocking Stella Artois.
Bar staff didn't work in 2020. They needed a helping hand. Enter 'Stella Tips'- a £1 tip for bar staff for every pint of Stella Artois they pour. stellatips.savepublife.com/beer-lover/
We recycled old ads for the TV launch - a quicker way to get the campaign live.
2,000 pubs signed up to the scheme. 12,000 bar staff got £500k in tips.
The campaign generated £500k PR value and we saw a rise in the number of pubs stocking Stella Artois.
Click to play TVC
It went down well in adland press and beyond.
Here's how the campaign played out in pubs and how much staff embraced the idea.
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