REACTIVE SOCIAL
I helped set up a department at draftLine to focus on reactive work in social channels. We did social listening, spotted trends and jumped on memes that fitted our brands.
I helped set up a department at draftLine to focus on reactive work in social channels. We did social listening, spotted trends and jumped on memes that fitted our brands.
HAPPY NEW 2020
On New Year's Eve for 2020 innocent people happily posted their gleeful faces to welcome 2020 into the world. Little did they know. We ran an Instagram campaign to compensate those optimists with free beer.
On New Year's Eve for 2020 innocent people happily posted their gleeful faces to welcome 2020 into the world. Little did they know. We ran an Instagram campaign to compensate those optimists with free beer.
EUROS
Jupiler is Belgium's biggest beer brand and sponsors of the Belgian football team.
My old team are, as we speak, are in news room making memes from the the events of the day at the tournament. We also used Belgian players for the TikTok trend 'Tell me without telling me' to get fans to demonstrate their support the national team.
Jupiler is Belgium's biggest beer brand and sponsors of the Belgian football team.
My old team are, as we speak, are in news room making memes from the the events of the day at the tournament. We also used Belgian players for the TikTok trend 'Tell me without telling me' to get fans to demonstrate their support the national team.
MEMES FOR THE REOPENING OF PUBS IN BELGIUM
We made loads of these and they performed very strongly. We tested them as they were published and then tweaked lines and put more budget behind the better performing clips.
We made loads of these and they performed very strongly. We tested them as they were published and then tweaked lines and put more budget behind the better performing clips.
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BUD WILL BE THERE FOR YOU
We talked about Buds for the Friends reunion and bigged up the winners of the Prem. Planned reactive that played out the day Liverpool won the league.
A tiny social ad for free beer. Written and filmed in a day. Yes, that is the creative team.
We talked about Buds for the Friends reunion and bigged up the winners of the Prem. Planned reactive that played out the day Liverpool won the league.
A tiny social ad for free beer. Written and filmed in a day. Yes, that is the creative team.
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