ED MORRIS - CREATIVE DIRECTOR
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Be sociable

Some highlights from McDonald's Canada's online presence. Some work acquired new followers,
​other posts were ever-green for loyal fans.
​
The live Facebook broadcast of the first ever Egg McMuffin made after 11am
for our hugely successful All Day Breakfast launch (the idea is better than the cameraman).
The second video shows how we harnessed data to show Monopoly competition winners in real time
​and used Vogon to match people with the prizes they'd most like.

Come home from work on an Egg McMuffin

Our launch of All Day Breakfast was hugely successful.
We shared a top tip for keeping your Fries warm.

Fry Lover Fact: Turn on the seat warmers to keep your fries toasty. #NationalFrenchFryDay pic.twitter.com/UKil8MnRJN

— McDonald's Canada (@McDonaldsCanada) July 13, 2017

Midnight breakfast is gonna be lit. #AllDayBreakfast is coming to Canada Feb 21! pic.twitter.com/ZYoVB4tU5H

— McDonald's Canada (@McDonaldsCanada) January 26, 2017

Snap

We leveraged Snapchatter's Bitmojis and their desire for social fame for this campaign.
400 users got involved and we acquired 19000 new followers.
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