BIG MAC BACON
Integrated / TV / Social / Digital / Print
I moved to Toronto to CD McDonald's in Canada. It was a truly integrated account. We produced a campaign that lived in TV, print, social and digital every 6 weeks. This campaign was a highlight. After it rain in Canada McDonald's Global ran the campaign in multiple other territories including UK.
You know all those campaigns that claim to have created debate. Well ...
You know all those campaigns that claim to have created debate. Well ...
The banner above broke a Google record for number of clicks: 32 million.
The campaign got 700 million impressions. Click the posts above to see how both sides of the debate unfolded on X.
Further reactions below.
Further reactions below.