I  moved to Toronto to CD McDonald's in Canada at the ad agency, Cossette. It was a truly integrated account. We produced a campaign that lived in TV, social and print every 6 weeks. We also made bespoke campaigns for social channels.

Is a BigMac with bacon still a Big Mac?

You know all those campaigns that claim to have created debate. Well ...

Click to play case study

Click to play commercial

This banner broke a Google record for number of clicks. 35 million.

Click the posts to see the debate raging on.