Rice Krispies Baking Campaign
CAMPAIGN PLATFORM / PRINT / TV
This baking brief is exciting to me so I thought I'd share a little campaign I did to promote Rice Krispies in baking.
I didn't just want to talk about Rice Krispies as an ingredient. I wanted the product to play a starring role in the wholesome, rewarding fun of baking: rolling up our sleeves and losing ourselves in the joy of kneading, creating and, of course, tasting.
In execution I wanted to show baking as it happens in the real world. The ads are rather chaotic with the spread of ingredients all over the table. The cakes though are masterpieces to their creators, even if not to a professional patissier! But that's the reality of baking at home and it's all the more fun for it!
I understand you want a platform thought which is my favourite kind of brief - the big idea! I hope you can see from my portfolio that I enjoy and am accomplished at producing contemporary, engaging campaign ideas with the product at the core.
I didn't just want to talk about Rice Krispies as an ingredient. I wanted the product to play a starring role in the wholesome, rewarding fun of baking: rolling up our sleeves and losing ourselves in the joy of kneading, creating and, of course, tasting.
In execution I wanted to show baking as it happens in the real world. The ads are rather chaotic with the spread of ingredients all over the table. The cakes though are masterpieces to their creators, even if not to a professional patissier! But that's the reality of baking at home and it's all the more fun for it!
I understand you want a platform thought which is my favourite kind of brief - the big idea! I hope you can see from my portfolio that I enjoy and am accomplished at producing contemporary, engaging campaign ideas with the product at the core.
